The Cuban Matrix is also a part of Getty-led Pacific Standard Time: LA/LA, a far-reaching and ambitious exploration of Latin American and Latino art in dialogue with Los Angeles, taking place from September 2017 through January 2018 at more than 70 cultural institutions across Southern California. Pacific Standard Time is an initiative of the Getty. The presenting sponsor is Bank of America.
This exhibition is organized by Maurizzio Hector Pineda, Benjamin W. Tippin, and Melissa Tran, under the direction of Max Presneill, the museum’s director, and along with the assistance and support of the Torrance Art Museum Advocates (TAMA). Participating artists include: Ariamna Contino, Alejandro Figueredo Diaz-Perera, Jorge Otero Escobar, Diana Fonseca, Alexander Hernandez, Tony Labat with Juan Carlos Alom, Francisco Masó, Reynier Leyva Novo and Esterio Segura.
The Cuban Matrix is an ambitious project featuring an in-depth look at contemporary Cuban artwork, with emphasis on digital media exchange culture. The focus of the exhibition is the offline digital “mercado” (marketplace) sharing culture that has arisen around the phenomenon of “El Paquete Semanal”: a weekly terabyte packet of entertainment, downloaded webpages and information that is carried into Cuba, shared and consumed throughout Cuban society.